Privacy Policy

By using this Website and the Services, you consent to the terms of this Privacy Policy.


Overview

This website is owned and operated by Gellé Frères. References to “Gellé Frères” may include its parent and affiliates. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or shop on this Website or our stores, engage with us on social media, or otherwise interact with us, including any transactions you make with us online, in-store or through other means, including but not limited to any Gellé Frères-affiliated website or application accessed via a computer, mobile, e-reader, tablet or other devices to access the online or in-store services, applications or other websites affiliated with Gellé Frères, its or their goods and services, or through other applications or means by which you interact with third-parties with whom we have agreements (collectively, the “Services”).


This Privacy Policy is incorporated into and subject to the terms of use of this Website (“Terms of Use”). Each time that you access or use the Services or have other interactions with us, whether online or in-store, that shall constitute your acceptance of this Privacy Policy and your consent to the Terms and Conditions described herein, and you thereby signify that you have read, understand and agree to be bound by the Terms and Conditions and this Privacy Policy. If you do not agree to the Terms and Conditions and this Privacy Policy, you must discontinue using our Services. Unless otherwise defined in this Privacy Policy.


Changes to this Privacy Policy

Gellé Frères may update its Privacy Policy, which is subject to change. Gellé Frères will post the new policy on the website and stores with a new effective date to notify you of these changes. The new Privacy Policy will apply to all current and past users of the Services as of its Effective Date and will replace any prior policies. In addition, by accessing the Services on or after the Effective Date, you are deemed to consent to our then-current Privacy Policy.


Categories of Personal Information We Collect

  • Information Voluntarily Provided:

Categories of personal information we collect that you voluntarily provide may include your name, shipping/billing address, telephone number, email address, social media user name, credit card or other payment information, birth date, gender, personal interests, purchase history, beauty and skin/hair care preferences and other information (collectively, “Personal Information”). We receive information you provide to us when you: (1) create an account with us (including a shopping account online, an account to review products, a customer loyalty account or any other type of account); (2) make a purchase; (3) contact us via any customer service method; (4) subscribe for email, text, or other messages; (5) participate in customer research, surveys, sweepstakes or promotions; (6) submit user-generated content via the Website or Services; (7) apply for employment opportunities; (8) work with our associates who provided you with in-store or online Services or otherwise assist you with your product needs and purchases; (9) download or use our Website; or (10) otherwise communicate information to us. The business purposes for which we collect this information are to enable you to purchase or order a product, subscribe to a Service, register to receive emails or newsletters, join our VIP or other loyalty program, participate in a survey, submit a product review or register for a contest, sweepstakes or promotion or otherwise engage with our Services.

Should you choose not to disclose personal information with us, you may be unable to purchase products, take advantage of offers and content in stores, on our website, or otherwise access certain aspects of the Services.


  • Information Collected from Third Parties:

If you access any of the Services with your log-in credentials from a social media site, application, or platform (e.g., Facebook or Instagram) or if you otherwise agree to associate your account with us through a social media platform, we may receive personal information about you from such platform per the terms of use and privacy policy of the respective social media platform. We may add this information to the information we have already collected from you via our stores, Website, mobile applications, and any other aspect of the Services.

We may receive information you provide on behalf of third parties or third parties provide on your behalf, including but not limited to gift recipients, online registrations/purchases, or in-store pick-up. We also may acquire information about you from third parties with whom we have a relationship or contract with to obtain such information where such third parties have been duly authorized to share such details per applicable data protection laws. If we acquire a business, we may receive information from the seller of such business. Additionally, we may receive information from various consumer reporting agencies and related service providers.

Third parties, such as partners, sponsors, or advertisers whose services are promoted or advertised in connection with the Services, may request that you provide personal information in order to participate in such offers.

We may combine such third-party data with other information we receive from or about you. Gellé Frères may share your personal information with third-party partners or may receive personal information from different sources when authorized to do so or where permitted by applicable laws.


  • Information Collected Through Automated Means:

We automatically receive and store certain information when you interact with our website and services. The business purpose behind collecting such automated details is to help the website operate more efficiently and provide analytical information about marketing campaigns. Categories of personal information that we may automatically collect when you use the Services include the Internet Protocol address used to visit the website and other electronic markers, identifiers, and information about your use of the Services, such as cookies and web beacons. Among the business purposes for which we collect such information is to analyze this data for preferences, trends, and website usage statistics and to recognize you on return visits. Other information collected through automated means may encompass usage data from your mobile phone or any other device you use to access the Services, including location data if you have provided express consent, which we may also combine with other information about you to enhance your experience using the Website and Services.

Gellé Frères may use some technologies (collectively, “Tracking Technologies”) to gather Personal Information and non-personal information (which is any information that does not reveal your specific identity) automatically (or passively) whenever you visit or interact with the Services. Some of the Tracking Technologies we use include:

  • Cookies- Cookies are information your browser stores on your computer’s hard drive. While at a site, cookies make web surfing easier by saving your customer identification information (i.e., username, password, shopping cart information, etc.). Cookies also track where you travel on a site, what you have searched, and what you look at and purchase. Please read the explanation carefully should you opt out of using this method. We may also use technologies, such as our cookies, to provide you with personalized online display advertising tailored to your interests. 
  • IP Address Tracking and Clickstream Data- Besides cookies, our servers automatically collect data about your server’s Internet address when you visit our Website. This information, known as an Internet Protocol address, or “IP Address,” is a number automatically assigned to your device by your Internet service provider whenever you are on the Internet. When you view pages from our Website, our servers may record or “log” your IP Address and sometimes your domain name. Our server may also record the page linking you to us and related information, including any ads you have clicked on. Such information is known as “Clickstream Data”.
  • Device Information- We also automatically collect an IP address or other unique identifier information ("Device Identifier") for the computer, mobile device, technology, or another device (collectively, "Device") you use to access the Website, Services, or on third-party websites that publish our advertising. A Device Identifier is a number automatically assigned to your Device when you access a website or its servers, and our computers identify your Device by its Device Identifier. For mobile devices, a Device Identifier is a unique string of numbers and letters stored on your mobile device that identifies it. We may collect certain non-personal information about the Device you use to access the Services, including but not limited to IP addresses for your Devices, Device identifiers, browser types, browser language, and other transactional information that does not personally identify you, among other things, administer the Website, help diagnose problems with our servers, analyze trends, track users’ web page movements, help identify you and your shopping cart, deliver advertising and gather broad demographic information as well as for fraud prevention purposes.
  • User History- Gellé Frères may log and use certain usage information about your use of the Services, including a history of the Website pages you view, store visits, browsing, and transaction history, to evaluate the effectiveness of marketing and promotions and improve your experience with the Website.
  • Mobile/Location Information- We may collect additional information from you if you access the Services through a mobile device, for example, your unique device identifier, device’s operating system, mobile carrier, or location when you opt-in for us to do so. However, the degree to which your location can be identified depends on your device (e.g., laptop, smartphone, tablet) and how you are connected to the internet (e.g., via cable broadband connection, Wi-Fi, etc.). If you enable location services for the Online Services, we may collect geo-location data periodically as you use or leave the services open and provide location-based content and services. We also may collect your location information from your IP address or zip code. We also may use location data internally or with our third-party service providers to customize your experience and provide relevant offers. Depending on the platform you use to access the Online Services (e.g., Apple™ iOS, Google™ Android, Windows, etc.), you may be able to control from within the settings on your wireless Device whether location data is collected.
  • In-Store Analytics- We may use certain in-store wireless services to collect non-identifying information about visitors to our stores automatically. If you utilize our Wi-Fi routers in our stores, please note that they may capture specific data from mobile devices that interact with the router, including information about your mobile device. Data collected from these in-store wireless services may be used to provide information about customer flow and visitor demographics.
  • Email Interconnectivity- If you receive email from us, we may use specific tools, such as pixels, to capture data related to whether and when you open our emails, click on any links or banners they contain, and make purchases. The business aims to improve our message content and frequency and gauge your interest in hearing from us.
  • Turning Off Tracking Technologies- You can choose to have your computer warn you each time a persistent or session cookie is being sent, or you can choose to turn off such cookies through your browser settings. Each browser is different, so look at your browser’s Help menu to learn how to modify your cookies. However, cookie management tools provided by your browser will not remove Flash cookies. It is important to remember that many of Gellé Frères’s services may not function properly if your cookies are disabled.
  • Network Advertising Initiative- Some of our advertising service providers may be members of the Network Advertising Initiative, which offers a single location from which to opt out of ad targeting from member companies. However, if you opt out of receiving targeted ads in this manner, you will continue to receive advertising messages from us after you opt-out. Still, other members of the Network Advertising Initiative will not be able to target you based on your use of the Services and/or third-party websites. 
  • “Do Not Track” Signals- You may set your web browser software to reject Tracking Technologies, but certain website functionality may be affected if you do so. Moreover, due to the lack of uniformity in the standard for “do not track” signals, we do not act upon or respond to browser “do not track” signals or other similar mechanisms. Please note that the opt-out is cookie-based and will only affect the specific computer and browser on which the opt-out is applied.
  • Third Parties- We also work with third parties to provide certain functionalities on the Services and to improve the effectiveness of the Services and its content. Separate and distinct from information GELLÉ FRÈRES shares with third parties, third-party companies also may use Tracking Technologies to independently collect and store information about you and your usage of the Services. They may combine this information with information they collect from other sources. Please note that we do not control Tracking Technologies used by third parties, and their use may be governed by the privacy policies of the third parties employing the Tracking Technologies.


Use of Information

Gellé Frères uses Personal and non-personal information collected from you and about you for the purposes described below. To avoid doubt, Gellé Frères may use and disclose non-personal information for any purpose except where Gellé Frères is required to do otherwise under applicable law. If Gellé Frères is required to treat non-personal information as Personal Information under applicable law, then Gellé Frères may collect, use, and disclose it for all the purposes for which Gellé Frères collects, uses, and discloses your Personal Information. Gellé Frères shares customer information with service providers that perform services on its behalf for business purposes under written agreements and instructions specified by Gellé Frères. By using the Website and other in-store Services, you consent to our use of your Personal and non-personal information to target advertising to you. Gellé Frères may use the information collected from one portion of the Services on or in connection with other portions of the Services, and we may combine information gathered from multiple portions of the Services into a single record. Gellé Frères also may use or combine information that we collect offline or from third-party sources with your information collected from or through the Services. Additionally, data collected from a particular browser or Device may be used with another computer or Device associated with the browser or Device on which such data was collected or transferred to a third party who may be able to track your activity across Devices. Gellé Frères may use this Personal Information and non-personal information for the following business purposes:

  • Enable Usage- Gellé Frères uses the Personal Information it gathers about you to enable and enhance your use of Gellé Frères's products and Services, including but not limited to accessing the Services, receiving emails and newsletters, registering for our VIP or other loyalty programs, purchasing products, receiving promotions, participating in forums, surveys, and sweepstakes, and receiving requested products and services.
  • Data Enhancement- Where authorized under applicable laws, Gellé Frères may acquire information from other trusted sources to update or supplement the information you provided, or we collected automatically, such as information to validate or update your address or other Personal Information.
  • Customizing Your Experience with the Services- Gellé Frères uses the information that it collects and acquires to customize your user experience with the Services, including delivering content to you that we think would be most relevant and of interest to you and providing you with an enhanced experience based on the type of Device you are using.
  • Advertising- We use third-party ad servers and ad networks that use Tracking Technologies to collect information about your visits on other services and when you access the Services to send you targeted advertisements. They automatically receive your IP address or Device Identifier when this happens. They also may use Tracking Technologies to measure the effectiveness of ads, personalize the advertising content, and serve you relevant advertisements. We also may use information collected using third-party cookies and beacons on the Online Services and in our emails to deliver advertisements about the Services displayed to you on third-party services. These cookies allow us to understand how you clicked on our Website and what pages you visited or clicked on during your visit to our Website. Understanding how you shop will enable us to improve and personalize your shopping experience and speed up your checkout process. We may use technologies like cookies to provide enhanced online display advertising tailored to your interests. Google is one of the companies that we use to advertise and perform analytics on some of the online services.


We and our third-party vendors, including Google, may use a variety of technologies that passively or automatically collect information about how the Services are accessed and used ("Usage Information"), including but not limited to your browser type, device type, IP address, operating system, application version, the pages served to you, the time you browse, preceding page views, products you viewed or searched for, page interaction information (such as scrolling and mouse-overs) and your use of features or applications on the Website and otherwise as part of the Services to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad Services are related to your visits to the Website and use of the Services.

  • Google Features and Re-marketing- Google is one of the companies we use to advertise and perform analytics on some online services. We also use companies like Facebook, Twitter, Instagram, and Pinterest, as well as other third parties, to help us engage with our customers across different platforms and channels, including to target advertising toward you. We and third-party vendors, including Google, use first-party cookies created by the site you visit and third-party cookies created by other sites that own some of the content, such as ads or images, you see on the webpage to help implement the above uses of your information. We also use re-marketing with Google Analytics (including Universal Analytics) and/or Google AdWords (collectively, “Re-marketing”) to advertise online, including after you've visited our Website. Re-marketing may be based on your interests, location, and other information collected about you in compliance with Google's privacy policies. When ad personalization is on, you can choose any info - age and gender, an inferred interest, or a previous interaction with an advertiser - to learn more about why it's being used, turn it off, or deactivate personalized ads altogether. You'll still see ads, but they'll most likely be less relevant.
  • Statistical Analysis- Gellé Frères may perform statistical and marketing analyses of user behaviour for a variety of purposes, such as to measure interest in the various areas of the Website and Services and Gellé Frères products to understand purchasing patterns for marketing purposes better. Gellé Frères also uses third parties to provide Gellé Frères with information, reports, and analysis about the usage and browsing patterns of users of Gellé Frères products and services. Such third parties track and analyze non-personally identifiable usage and volume and statistical information about Gellé Frères’ visitors and customers concerning the Services and track and analyze anonymous usage and browsing patterns of users of the Services.
  • Account Maintenance and Service Updates- Gellé Frères may utilize the contact information you provided at registration, such as your telephone number, mailing address, and email address, to contact you regarding your account, your subscriptions, and other products or services that you have requested or in which you are currently enrolled. These may include order confirmations, notifications about credit card issues, security issues, and information about Gellé Frères.
  • Emails- If you send Gellé Frères emails, you should be aware that any information provided in an email may not be secure or encrypted and, therefore, may be available to others. Please exercise caution if you disclose personal or confidential information in an email. Please be advised that you should not provide detailed credit card information directly to Gellé Frères via an unsecured form (such as email). By emailing Gellé Frères, you agree that Gellé Frères representatives may use your email address to respond to any of your questions or comments.
  • Archival Purposes- Personal information and other information you provide to us while using the Services may be gathered and stored in one or more of our corporate databases. We may retain information from canceled or deleted accounts to comply with law, prevent fraud, assist with investigations, resolve disputes, analyze or troubleshoot programs, enforce our terms of use, or take other actions permitted by law. We also may retain information to prevent re-registration if your account has been suspended or terminated or to create an archival copy of your information, which we might use for record-keeping, investigative, and internal purposes. We will retain your Privacy information for the time necessary to fulfill the purposes outlined in this Policy unless a more extended retention period is permitted or required by law.


Sharing of Information Collected

Gellé Frères may share Personal Information that you provide with select third parties and service providers for specific purposes, such as the following:

  • Partner Products & Services Offered on the Services - If you provide Personal Information to third parties, such as partners, sponsors, or advertisers whose services are promoted or advertised in connection with the Services, you may provide your information to Gellé Frères and the third party. Your Personal Information will be subject to this Privacy Policy and the privacy policy and practices of such third party. Gellé Frères cannot and does not provide guarantees or warranties regarding the nature of a third party’s use of your Personal Information.
  • Service Providers- We may contract with companies or persons to provide certain services, including credit card processing, shipping, customer service, data analysis and management, promotional, marketing, and research services, loyalty program administration, gift card management, administration of surveys and sweepstakes, marketing, detecting fraud or theft, and other services. We provide these service providers with the information necessary for them to perform these services for business purposes according to written agreements and instructions specified by Gellé Frères.
  • Mobile Carriers- If you access the Services through a Device or app, we may also share your information with mobile carriers, operating systems, and platforms.


Personal information about you may be shared, regardless of your “opt-out” status, in the following instances:

  • Compliance with Law- Gellé Frères may release Personal Information, Usage Information, and Device Identifier (including IP address) if it is required to do so by law or in the good-faith belief that such action is necessary to: (1) comply with the law or comply with legal process served on Gellé Frères; (2) protect and defend the legitimate business interests, rights or property of Gellé Frères, its users, marketing partners, customers, or affiliates; (3) to verify or enforce our Terms of Use or other applicable policies; and (4) otherwise to protect the rights, property, safety, or security of third parties, users of the Services or the public.
  • Organizational Changes- Should Gellé Frères undergo a sale, merger, consolidation, change in control, transfer of substantial assets, reorganization, or liquidation, Gellé Frères' accumulated customer information will be treated as an asset and, like other business assets, personal information, user data, and any other information that we have collected about the users of our products and services may be disclosed to such entity as part of the due diligence process and if we or our assets are acquired, will be transferred to such entity as one of the transferred assets. We also may disclose information about our users in connection with a commercial transaction where we, or any of our affiliated businesses, seek financing, investment, support, or funding. You acknowledge that such transfers may occur and that any acquirer of Gellé Frères or its assets may continue to use your personal information as outlined in this Privacy Policy.


Social Media Services

When you log into the Website through your social media accounts, link your social media accounts with the Services, or engage with Services through third-party social media platforms, you understand that you may be allowing us ongoing access to certain information stored on those platforms. In addition, as you interact with the Services, you may provide information about your activities to the third-party social media platforms, as applicable. You should ensure that you are comfortable with the information such services may make available to us by visiting the applicable platforms’ privacy policies and/or modifying your privacy settings directly with those platforms.


Links to Third-Party Sites

The Website and Services may contain links to third-party sites that are not owned or operated by Gellé Frères, such as links from advertisers, sponsors, and/or partners that may use our logo(s) as part of a co-branding, co-marketing, or affiliate agreement. We do not control, recommend, or endorse, and Gellé Frères is not responsible for the content, products, services, or privacy policies of websites to which it may link. This Privacy Policy applies solely to information collected by Gellé Frères. These other sites may send their cookies or other tracking technologies to your Device, and they may independently collect data or solicit Personal Information and may or may not have their own published privacy policies. You should also independently assess the authenticity of any site that appears or claims that it is one of our Websites (including those linked to through an email or social media page). You should consult the respective privacy policies of any applicable third parties to learn more about their privacy practices.


Protecting Your Information

Gellé Frères has established suitable physical, electronic, and managerial procedures to protect the information collected online to prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information. Please understand, however, that while we try our best to safeguard your personally identifiable information once we receive it, no transmission of data over the Internet or any social media or other public network can be guaranteed 100% secure.


You need to help protect the privacy of your information, including maintaining the confidentiality of any account information or access credentials. You must take precautions to protect the security of any personally identifiable information you transmit over any public or untrusted network by using encryption and other techniques to prevent unauthorized persons from intercepting or receiving any personally identifiable information. You are responsible for the security of your information when using unencrypted, open access, public, or otherwise unsecured networks.


A Special Note Regarding Children and Non-US Users

Our Website and Services are not directed to children under the age of sixteen (16), and we do not knowingly collect Personal Information from children under 16. We do not sell consumer Personal Information. Please contact us if you believe we may have collected information from your child through our Website or mobile services, and we will work to delete it.

The Services are governed by and operated in, and per the laws of, Canada and are intended for users located in Canada. Gellé Frères makes no representation that the Website is governed by or operated per the laws of any other nation. As an international business, our use of your information involves international data transmission. If you are located anywhere outside of Canada, including the European Union, please be aware that, since our Services are intended for users in Canada, the information we collect, including personal information, will be transferred to, processed, and stored in Canada. The data protection laws in Canada may differ from those of the country where you are located, and you waive any claims that may arise under those laws. You understand that your personal information may be subject to access requests from governments, courts, or law enforcement in Canada according to the laws of Canada. By using the Services or providing us with any information, you consent to collecting, transferring, processing, and storing your information in and to Canada. You also consent to apply Canadian state law in all matters concerning the Services and this Privacy Policy.


Notice of Financial Incentives

Gellé Frères may offer discounts, coupons, and other benefits to consumers who provide their personal information by signing up for our VIP loyalty program, opting in to marketing emails or text messages, participating in a marketing campaign (such as Refer-A-Friend) or submitting a sweepstakes entry or survey response. The categories of personal information implicated by the financial incentive may vary. Still, they typically include your name, email and postal address, phone number, date of birth, gender, product preferences, skincare concerns, and other interests and factors, depending on the offer. There is no obligation to opt in; consumers may opt-out anytime. We do not calculate the value of consumer data in our accounting statements. However, to the extent these marketing programs involve collecting personal information, California law may deem them financial incentives, which we must disclose to you. Based on our reasonable and good faith method, we estimate the value of your personal information to correlate to the value of the discount we provide after deducting the expenses related to the discount and factoring in the number of participants who take advantage of any promotional offer.


You may withdraw from any of the financial incentives by email through [contact@gellefreres-ca.com] or by unsubscribing from our marketing emails by clicking on the "unsubscribe" link that is provided at the bottom of the latest Gellé Frères email you received. 


Opting-Out, Corrections and Cancellations

To opt out of receiving marketing emails from us, follow the unsubscribe instructions near the bottom of each email or email your unsubscribe request to [contact@gellefreres-ca.com]. To avoid doubt, it is crucial to understand that this opt-out shall not prohibit any disclosures made for non-marketing purposes.

Please note that even if you opt out of receiving marketing emails, we may continue to send you such communications by direct mail unless you opt out of direct mail, as specified below.


Gellé Frères collects postal mailing address information from you so that Gellé Frères may fulfill the orders you submit and inform you of Gellé Frères programs, products, and services in which you may be interested. You can opt out of receiving postal mailings from Gellé Frères. If you do not wish to receive postal mailings, including printed offers, from Gellé Frères in the future, please email [contact@gellefreres-ca.com].


Upon your request, Gellé Frères will provide you with its record of the personal information you gave Gellé Frères at registration. For security reasons, this information will only be sent to the email address on file for the registered customer associated with it. If you have questions about this Privacy Policy or want Gellé Frères to correct your personal information, email your corrections to [contact@gellefreres-ca.com]. We will endeavour to comply with your requests as soon as reasonably possible, but changes requested by us may not be effective immediately. Unless required by law, we are not responsible for informing third parties with whom we have already shared your information of any changes requested pursuant to this section. We are not responsible for removing information or causing information to be removed from the databases or records of such entities. If you would like to make an inquiry, please direct it to: [contact@gellefreres-ca.com]


If you have a disability that impedes you from accessing this Privacy Policy, you may email [contact@gellefreres-ca.com] for assistance in reviewing the Privacy Policy in an alternative format.